For 20+ years, MTRWESTERN has been synonymous with excellence in the transportation industry. We have built a strong reputation for our commitment to safety, hospitality, client satisfaction, and sustainability. As businesses evolve, it’s essential to adapt and innovate to continually map to future goals and growth. With this in mind, we embarked on a journey to redefine our brand identity, keeping our core values intact while reflecting the modern needs and preferences of our customers.
Our new branding embodies the essence of who we are – a premium transportation company distinguished by our superb drivers and deep roots in the Pacific Northwest. We aim to be a consistent beacon of safety, symbol of reliability, and new standard for forward-thinking sustainable motorcoach transportation.
One of the most obvious and noticeable changes you will see is our updated logo (stay tuned for our updated website coming soon). The new logo reflects our commitment to innovation and progress while paying homage to our rich heritage. It features a sleek and contemporary design, with clean lines and vibrant colors that evoke a sense of energy and movement. The iconic “MTR” is still at the heart of our logo, serving as a reminder of our legacy and dedication to excellence.
But our new branding goes beyond just a logo. It’s a reflection of our renewed focus on enhancing our overall customer experience and journey towards transforming our business with a climate-centric approach. From revamping our buses with new and modern interiors to investing in cutting-edge AI safety cameras to reducing our carbon footprint through increased use of sustainable fuel, every aspect of our service has been carefully designed to exceed client expectations. We understand that safety, convenience and comfort are paramount to our passengers, and we are committed to providing nothing less than the best with a vision towards reducing environmental impact.
But perhaps the most significant aspect of our new branding is the sense of unity and pride it instills in our team. As employees of MTRWESTERN, we are colleagues united by a shared vision and passion for relentless excellence. Our new branding serves as a rallying point for all of us, reminding us of the crucial role we play in shaping the future of transportation.
As we embark on this new chapter, I want to express my sincere gratitude to our clients, dedicated drivers, maintenance team, sales and operations staff as well as our supportive partners. Your unwavering support has been instrumental in our success, and we are excited to continue serving you with a pinnacle level of commitment and excellence. We invite you to join us on this exciting journey as we ride into the future together.
Thank you for your continued trust and support.
Jeremy Butzlaff
President, MTRWESTERN